We lived successfully mediocre. Then we built the way out.
We help people who think they're good at life become truly extraordinary at living it, both professionally and personally.
How Prepare2Rise began.
We spent our careers learning how to run things. Companies, teams, P&Ls, programs. Between us: executive leadership at Starbucks, GameStop, and iFLY, the presidency of The ONE Thing, businesses built and owned, and one of the most respected coaching programs in the country.
And here's what we learned sitting in those seats: you can hit every professional target and still drift. Goals at work, none at home. A calendar full of things that matter to everyone but you. Successful on paper, on autopilot in person.
So we built the system we wished we'd had. RISE: Reflect, Identify, Strategize, Execute. One operating system for your life and your business. We ran it on ourselves first, then delivered it to U.S. Army Special Forces units and Fortune 500 teams, and then Jeff wrote it all down in Successfully Mediocre.
Prepare2Rise exists to install that system in people who are done drifting.
Jeff Marshall
Author of Successfully Mediocre and creator of the RISE Operating System. Current fractional CEO/COO, and former President and CEO of The ONE Thing, with executive leadership roles at Starbucks, GameStop, and iFLY. Jeff has spent two decades running companies and coaching the people who run them, and has delivered the RISE framework to U.S. Army Special Forces units and Fortune 500 teams.
He's also an ultra athlete, because a system for your whole life only counts if you run it on your whole life. Prepare2Rise is the operating system he wishes he'd had in the seat, and the one he lives on now.
Chris Dixon
Executive coach and contributor to Successfully Mediocre. Chris has spent his career coaching high performers one on one and leads one of the most respected coaching programs in the country. At Prepare2Rise, he co-leads the coaching practice and is building the 12-Week RISE Install curriculum.
Before the coaching, the proof: professional skydiver, member of the U.S. Skydiving Team, professional indoor tunnel flyer, and triathlete. If Jeff wrote the system down, Chris is the one who makes it stick.
Brandon Crookshanks
The technical and systems architect behind Prepare2Rise.ai. Brandon designs and implements the CRM, automation, and AI infrastructure that turn ambitious companies into scalable machines. He leads the engineering and systems practice that powers the business side of RISE.
We help people who think they're good at life become truly extraordinary at living it. Both professionally and personally.